Mica Carpenter, C.J.E. of Jostens Yearbooks
2935 Thousand Oaks #6 PMB 227
San Antonio, TX 78247
You may have noticed that I now have three additional letters (CJE) after my name on this newsletter. I thought this might be a good place to tell everyone about those three little letters—how I earned them and why I am proud they follow my name.
CJE stands for Certified Journalism Educator. That means that I, as well as other Jostens reps from around the country, have taken part in the Journalism Education Association’s (JEA) rigorous accreditation process as part of Jostens formal sales representative training program. Earning the certification requires weeks of preparation and passing a three-hour exam focusing on journalistic writing and editing, graphics and design, legal and ethical considerations, fiscal management, leadership training, conflict resolution and more.
Here’s what it means to the JEA from its executive director, Kelly Furnas: “Certification from the Journalism Education Association helps signify the top performers in our profession—those individuals who are not only great educators but great journalists, too. I think it speaks volumes about a yearbook company that would make this level of excellence a standard for its representatives who interact with classrooms.”
If you are not familiar with the JEA, they are the largest scholastic journalism organization, with 2,500 members consisting of journalism teachers and publication advisers, media professionals, press associations, adviser organizations, libraries, publishing companies, newspapers, radio stations and departments of journalism. I am proud to be a part of this organization and to have been one of the first yearbook reps certified by them as a Journalism Educator.
Certified Journalism Educator, NEISD graduate Mica Carpenter has been serving San Antonio area schools since 1998 after obtaining her Bachelor of Journalism with a concentration in Photojournalism from the University of Texas. Her passion for yearbook publications began long before 1998 however, as she was part of her middle school yearbook staff and the Editor-in-Chief of the Montpelier Yearbook during her time as a student at James Madison HS. Over the course of her twenty-year tenure with Jostens, Mica’s experience, expertise, professionalism and overall fondness for yearbook have positioned her to be named Jostens Sales Rep of the Year.
Mica is an active member of the San Antonio community and has long been invested in education, for she comes from a family of teachers and administrators. In addition to supporting journalism education via her participation in classroom instruction, she also leads yearbook sessions at ILPC, TAJE and JEA as well as serving on advisory boards for various school districts.
When she isn’t aiding yearbook advisers and students in meeting their yearbook goals and in creating award-winning books, she is spending time with her beloved children – basketball enthusiast Riley, a sophomore at MacArthur HS, and two-year-old Maverick. During their free time, the Carpenter family can be found hanging out at the pool or the beach surrounded by extended family and friends. Mica also enjoys photography, cooking, painting and planning weekend adventures for her boys.
Ashlee Ward is Mica’s new associate straight out of the middle school classroom. She is a graduate from Tarleton State University in Stephenville, Texas where she earned her B.S. in Human Services with an emphasis in Fashion Merchandising and a minor in Business.
Ashlee taught middle school communication applications, family consumer sciences and yearbook for nine years before joining the Jostens team in October of 2017. As a former yearbook adviser, Ashlee emphasized strong journalistic design, inclusive coverage, marketing and sales. Through her efforts in the classroom, Smithson Valley Middle School created a history of selling out of yearbooks.
What prompted Ashlee to leave the classroom, hard as it was, was the realization that she could work with numerous advisers and students to share how easy Jostens makes it to create a book that is meaningful for all students, get a book into every students’ hand, and create a hassle-free experience for the advisers and staffs who are creating the book and the students and parents who are purchasing it. Her goal is to grow the Jostens San Antonio Yearbooks family and share the joy, ease and benefits of working with Jostens as a publishing company.
Ashlee is a wife and mom of two – seven-year-old Jaxon and four-year-old Kynlee. Jaxon loves to play football, game and explore technology. Kynlee enjoys dancing and playing with Barbies. Gordon, Ashlee’s beloved husband, helps to run his family’s business and spending time with Ashlee and the kids.
Mica's Associate is Ashlee Ward
Mica’s marketing specialist is Sarah Mackay.
You can reach Sarah by phone at 612-308-9127.